When your clients need capital and the traditional path closes, you can be the professional who opens a better door. Partner with Waters Capital Group and give the people you serve a real solution — fast, flexible funding built for the businesses banks overlook.
If your clients are business owners — and capital is ever part of the conversation — we're the partner you've been looking for.
You see your clients' real numbers before anyone else does. When cash flow tightens or a bank says no, be the advisor who has a real solution ready — not just a referral to another institution that won't help.
You decline good businesses every day because they don't fit your institution's criteria. Instead of sending them away empty-handed, send them to a partner who can serve them — and maintain that relationship for when they're ready to come back.
Your investor clients need fast capital to close deals. Your business buyer clients need more than a standard mortgage. Be the agent who brings a complete solution — not just an introduction to a seller.
Stop losing sales at the financing stage. When a customer can't get funded through conventional channels, we step in fast. You close the equipment sale, we close the financing — and you earn on both.
When capital is the only thing standing between your customer and a larger order, having a funding partner changes the entire conversation. Turn stalled deals into closed ones — and become the supplier who helps clients grow.
Business funding is a gap in most advisory relationships. Filling it — with a trusted, transparent partner — deepens client loyalty and creates income for the work you're already doing.
Four steps. No friction. Your client gets the capital they need, you get paid for the referral, and the relationship stays yours throughout.
Register on our dedicated partner platform — free, fast, and no licensing required. You'll have your own dashboard to track every referral you submit.
Spot a client with a capital need? Submit their information through the partner portal. Basic details only — we take it from there.
We reach out, qualify the client, match them to the right funding product, and manage the process start to finish. You're kept informed. Your client is served.
When the deal funds, you receive your referral income — promptly and transparently. No guessing, no chasing. Just results.
Our founder, Joe Waters, spent 25 years running a digital marketing agency before moving into alternative lending. He's made payroll when he wasn't sure how. He's passed on contracts because capital wasn't there. He built Waters Capital Group so business owners never have to be in that position alone.
"I didn't get into lending to process applications. I got into it because I know what it costs a business owner when the answer is no — and I wanted to be the person who finds another way."
— Joe Waters, Founder, Waters Capital GroupMost of our funding products close in 24–72 hours. When your client's opportunity has a deadline, we don't make them wait.
You'll always know what we recommended and why. No black box. No surprises. Your professional reputation is protected at every step.
We never cross-sell or pursue business outside what you've referred. Your client relationship is never at risk when you partner with us.
Working capital, equipment financing, invoice factoring, SBA, real estate bridge loans, MCAs — we cover the full range so your referral almost always leads somewhere.
Meaningful compensation on every funded deal. Tracked in your dashboard. Paid promptly. No ambiguity about what you've earned.
Our partners work directly with experienced people — not automated systems. When you have a question or a complex situation, you get a real answer.
Joining the Waters Capital Group referral program takes minutes. There are no fees, no licensing requirements, and no obligation. Just a new resource you can offer the clients who need it most — and income for the referrals that fund.
You'll be taken to our dedicated partner platform to complete registration.